The backbone of any successful home-selling strategy is proper pricing. That’s because the highest volume of potential buyers see your home within days of it hitting the market, so if your home is perceived as overpriced right off the bat, you’ve already missed a huge opportunity. Continue reading

The spring season is a peak season for real estate and despite the current sub-freezing temperatures, it is just around the corner.

When three @properties’ brokers were recently quoted in an article on GO Banking Rates about common real estate myths that you need to know, we decided to debunk a few of them ourselves.

Before the spring market begins in full force, here are 10 real estate myths that you need to know if you’re planning on buying or selling a home.  Continue reading

1039 W. Altgeld

Have you ever walked into a store like Walmart and wondered why just about everything is priced ending in .99 instead of rounding up to the nearest dollar?

Of course, you have. It’s a strategy known as psychological pricing.

To most consumers, an item priced at $2.99 is more appealing than an item priced at $3.00. Even though there’s just a one cent difference, the brain processes them as much different values, and perceives $2.99 as the better deal.

A similar strategy has been used in the real estate industry for decades.

Why price a home at $500,000 when you can price it at a more attractive number like $499,900, or even $499,999, and potentially generate more interest from buyers?

But we’re not selling toothpaste here. Continue reading