A midlife crisis doesn’t always mean a shiny new sports car.

When Jason Feldman, Chicago real estate broker, experienced what he called his “self-designed midlife crisis” he traded his brand marketing career for a shiny new real estate license instead.

Soon, he used his well-honed branding skills to create Chicago Pet Friendly Real Estate, designed to help pet owners find pet-friendly homes throughout Chicago.

“I want to have a direct impact on the lives of people,” said Jason. “Having grown up in Lincoln Park, I have a very intimate knowledge of the city. It also helped that my mother was an architect so I was influenced by her ability to see the potential a property could have.”

We chatted with Jason about how he began anew and how he managed to carve out a niche for himself in a busy market. Continue reading