When TikTok launched in 2017, it was primarily known for viral dance videos and the occasional OOTD (outfit of the day) check. Fast forward to today and the app’s nearly 1 billion users now turn to TikTok for insight on an array of topics, from fashion and beauty trends to cooking and DIY tips.
TikTok has also become the Gen-Z and Millennial unofficial search engine of choice for a variety of topics, including buying or selling a home.
Today, many real estate agents use TikTok to market listings and connect with potential clients. #RealtorTok has continued to boom, and some agents have amassed huge followings – sometimes in the millions – on the app. If you’re selling or buying a home in today’s market, there’s a good chance it’s been posted on TikTok.
If you’re new to the game, here are three ways you can leverage TikTok to elevate your real estate experience: