It’s a new year, which means that it’s officially time to start using Pantone’s annual Color of the Year around the house! Pantone has been designating a color of the year for over 20 years, and for 2021 the company chose not just one, but TWO colors. Allow us to introduce Ultimate Gray and Illuminating, a color combination that, according to Pantone, conveys strength and positivity following a year unlike any other.
Here’s how you can use these two colors at home:
We don’t know about you, but spending all this time at home has us thinking a lot about what updates and refreshes we can make where we live. There has never been a better time to start cultivating your dream home.
Whether your home needs a few minor updates or a major facelift, we want to help you find the right balance between saving and spending so you don’t break the bank.
Follow our guide on where to splurge and where to save below.
Buying or selling a home today is every bit as much of a technology endeavor as it is a real estate endeavor. That’s why, for the past decade, @properties has been busily developing a suite of technology applications that manage all of the back-end functionality of a home purchase or sale, from listing to marketing to financing.
Home has taken on a whole new meaning as of late. It has transformed into a haven, a classroom, a workout studio, an office, and everything in between. As we spend more time at home than ever, we’ve learned a thing or two about the four walls around us.
For some of us, the pandemic has reminded us of all the reasons we fell in love with our homes. And for others, it has revealed all the reasons why it may be time to move on. Here’s how COVID-19 has impacted what we want from our homes.
Just as home sellers have been thrown for a major loop by COVID-19, many of today’s buyers are suddenly wondering how or even if they should proceed with their home search.
In an encouraging sign, a number of @properties homebuyers have in fact closed on purchases and gone under contract in recent days. But questions about safety, near-term financial impact, and changing personal situations have, understandably, forced many buyers to take a step back.
Some might say millennials are fashionably late to the homeownership party, but they are about to arrive in a big way if you ask @properties co-founders Thad Wong and Mike Golden. In the latest installment of @properties’ @ the market webcast, the two agree that the next 10 years in real estate will be largely shaped by the generation’s shift to homeownership.
Imagine a place that’s got world-class golfing, high-end spas, relaxing boat cruises, charming shops, breweries, and even skiing. What if we told you there was such a place and that it is only one and a half hour’s drive from downtown Chicago? That place is Lake Geneva, Wisconsin. And as a popular resort town that draws visitors from both the Chicago and Milwaukee metro areas, there is plenty to see and do.
A picture may be worth a thousand words, but according to a Forrester Research study, just one minute of video is worth a whopping 1.8 million words.
Regardless of the accuracy of that stat, one can’t deny the exponential power of video marketing. That’s why @properties has an in-house production team that films, edits and distributes professional videos showcasing our listings and the surrounding community.
If you’re thinking about making a move, it’s important to create a marketing strategy that sets yourself apart from the crowd. Here’s why video helps sell your home: Continue reading
There’s no time like the present to plan ahead. If you’re even thinking about selling your home early next year, there are a number of things you can (and should!) do now to prepare.
Here are a few tips to get your home market-ready before colder temps set in. Continue reading
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