It’s a new year, which means that it’s officially time to start using Pantone’s annual Color of the Year around the house! Pantone has been designating a color of the year for over 20 years, and for 2021 the company chose not just one, but TWO colors. Allow us to introduce Ultimate Gray and Illuminating, a color combination that, according to Pantone, conveys strength and positivity following a year unlike any other.
Here’s how you can use these two colors at home:
The second-home markets in Michigan, Indiana, and Wisconsin have gotten a lot of attention this year as people have sought a refuge outside of the city. But there’s a region off the lakefront that’s also generating buzz among both vacation-home and primary-home buyers. We’re talking about Northwest Indiana. Small towns just over the Illinois border are seeing an increase in transaction activity and a subsequent run-up in prices as well.
Buying or selling a home today is every bit as much of a technology endeavor as it is a real estate endeavor. That’s why, for the past decade, @properties has been busily developing a suite of technology applications that manage all of the back-end functionality of a home purchase or sale, from listing to marketing to financing.
Home has taken on a whole new meaning as of late. It has transformed into a haven, a classroom, a workout studio, an office, and everything in between. As we spend more time at home than ever, we’ve learned a thing or two about the four walls around us.
For some of us, the pandemic has reminded us of all the reasons we fell in love with our homes. And for others, it has revealed all the reasons why it may be time to move on. Here’s how COVID-19 has impacted what we want from our homes.
Just as home sellers have been thrown for a major loop by COVID-19, many of today’s buyers are suddenly wondering how or even if they should proceed with their home search.
In an encouraging sign, a number of @properties homebuyers have in fact closed on purchases and gone under contract in recent days. But questions about safety, near-term financial impact, and changing personal situations have, understandably, forced many buyers to take a step back.
Some might say millennials are fashionably late to the homeownership party, but they are about to arrive in a big way if you ask @properties co-founders Thad Wong and Mike Golden. In the latest installment of @properties’ @ the market webcast, the two agree that the next 10 years in real estate will be largely shaped by the generation’s shift to homeownership.
After a long few days at the office, a weekend getaway can be the perfect way to relax and recharge. It’s no wonder so many Chicagoans flock to quiet waterfront locales in Wisconsin and Michigan to experience the wonderment and rejuvenation that these places have to offer. One destination of note is New Buffalo, Michigan, a town of just under 2,000 people along the Lake Michigan shoreline.
Whether you have a significant home project planned for the coming year, you’re looking to refresh your home with some design tweaks, or you’re updating your house to sell, selecting paint colors, decor styles, and new pieces can be overwhelming. Updating your home is important aesthetically, and also impacts the overall feel and function of the atmosphere. Get inspired to refresh your home for a new decade by incorporating 2020 design trends throughout the space.
A picture may be worth a thousand words, but according to a Forrester Research study, just one minute of video is worth a whopping 1.8 million words.
Regardless of the accuracy of that stat, one can’t deny the exponential power of video marketing. That’s why @properties has an in-house production team that films, edits and distributes professional videos showcasing our listings and the surrounding community.
If you’re thinking about making a move, it’s important to create a marketing strategy that sets yourself apart from the crowd. Here’s why video helps sell your home: Continue reading