Selling Smarter, Faster, Better

In the real estate business, time is money. That’s why @properties keeps a close eye on two important performance measures: Days on Market (DOM) and Selling-Price-to-Original-Listing-Price ratio (SP/OLP).

DOM is the market time between a home’s listing date and the day it goes under contract, while SP/OLP is the percentage of the original asking price (i.e. prior to any price reductions) at which the home sold.

@properties ranks #1 among the top brokerage firms in Chicagoland in both of these categories.

With an average market time of 65 days, we sell homes 38 days faster than the overall market. And we sell them for an average of 95% of original list.

Achieving the highest possible price in the shortest amount of time has a lot to do with pricing a home correctly…the first time.

But we don’t stop there. In order to get the best possible results for our clients, @properties supports each listing with these important sales and marketing functions:

Dynamic marketing – @properties generates maximum exposure for your home through award-winning print and online advertising, e-mail marketing, direct mail, broker-to-broker marketing and more. Our marketing is designed to drive traffic to your listing.

Industry-leading technology – Cutting-edge technology like our proprietary @gent App allows @properties’ 1,500 brokers to access up-to-the-minute market data, share information, and efficiently match buyers and sellers.

#1 market share – @properties is the largest independent real estate brokerage firm in Chicagoland. We offer sellers access to a huge audience of qualified homebuyers. In fact, our client/prospect database contains more than 500,000 individual contacts. And that means greater exposure for your property.

Expert negotiations – Negotiating is a skill. And like any skill, it improves the more you learn and practice. That’s why @properties puts a huge emphasis on education and training. It’s no accident that we have the No. 1 SP/OLP ranking among Chicago-area brokerage firms; it’s something we work on all the time.

If you’re thinking about buying or selling your home this summer, contact your @properties broker.

Written by Kelly Maguire
Kelly is the corporate communications manager for @properties.