Luxury Market Surges

Luxury is back – and in a big way.

Sales of homes priced at $1 million or more in the Chicago area jumped 33 percent in 2013 from the year before, according to a recent Chicago Magazine article. The increase was spurred along by the improving housing market and economy, as well as ultra-low jumbo mortgage rates. But the sentiment among many luxury homebuyers and most brokers is that luxury inventory is still tight. So if you’ve been thinking about listing your luxury home, now is a great time to do so.

At @properties, we offer high-end sellers and buyers the best resources and service to be successful in today’s luxury marketplace.

For Sellers:

As the #1 seller of luxury homes in Chicago, @properties offers comprehensive marketing programs that generate maximum exposure for listings priced at $1 million and above.

In addition to direct mail, e-mail marketing and signage, we leverage print and online advertising in a variety of media outlets targeting an affluent audience, including the Wall Street Journal, Chicago Tribune, Ultimate Address, CS Magazine and more.

@properties also has an exclusive affiliation with Luxury Portfolio, which connects our clients to high-end homebuyers all over the world.

For Buyers:

With the largest market share in the city of Chicago and the second-largest market share in the northern suburbs, @properties offers buyers access to an expanded marketplace. That means greater referral opportunities, whether you’re searching for a home in the city or the suburbs.

@properties also has an internal mobile application – the @gent app – which allows our 1,200 brokers to match homebuyers with homes for sale, including pocket (off-market) listings, which tend to be more common in the luxury marketplace.

If you’re thinking about buying or selling, or looking for more information on @properties’ dynamic luxury marketing programs, contact your @properties broker at any time.

Written by Kelly Maguire
Kelly is the corporate communications manager for @properties.