8 Reasons Why We Love Chicago’s Gold Coast Neighborhood

Chicago is full of charming neighborhoods. Each one has something special to offer, along with its own unique vibe and feel. But when it really comes down to it, you can’t beat the convenience and beauty of the city’s elegant Gold Coast. From the stunning brownstones to world-class shops and restaurants, here are 7 reasons why we love the Gold Coast.

Location, Location, Location

Nestled along the lakefront and Michigan Avenue, the Gold Coast is centralized between Chicago’s downtown and some of the city’s most charming neighborhoods. So it’s no surprise why this location hosts some of the most expensive real estate in town. The Gold Coast gives you the best of both worlds when it comes to city life: quiet side streets just steps away from bustling restaurants, shops, parks and the beach. And let’s not forget easy access to anywhere in the city. With the Red Line, you can get to the Loop or Wrigleyville in a flash. And the abundance of bus routes and taxis gives you endless options to get anywhere you want.


Walk into just about any Gold Coast restaurant and you’ll be greeted with impeccable service, food, and atmosphere. This area holds the city’s most iconic watering holes and local favorites. We recommend trying a cupcake from the Sprinkles ATM machine; the french fries at Ralph Lauren, Fig & Olive’s happy hour {such a steal}, a croissant at Hendrickx, lunch at Restoration Hardware, filet mignon at Gibson’s, brunch at Tavern on Rush and more. We could go on but we’d be here for hours.


The Gold Coast offers some of the most prestigious shopping in the world. From small boutiques to high-end retailers like Louis Vuitton, Chanel and Barney’s, you could spend hours just window-shopping. Tip: the window displays over the holidays are worth a trip alone!


As mentioned, the Gold Coast is situated right off Lake Michigan, giving you easy access to the beach, lakefront path and a beautiful view of the city. Summer in the city does not exist without a visit to Oak Street Beach (you’ll feel like you’re on vacation) or a walk along the bike trail. You can also find families and couples picnicking, playing frisbee and building sand castles on the beach.

Curb Appeal

Did we mention the brownstones and mansions? Whether it’s Christmas, Halloween or spring, take a gander down State or Astor street for a tour of some of the city’s most beautiful homes, decor and planters.

Rich History

One of the most intriguing parts about the Gold Coast is the rich history. Home to the original Playboy Mansion and Frank Sinatra’s favorite playground (“on state street, that great street” anyone?), there’s a story around every corner. We recommend taking a Gold Coast tour to discover some of the neighborhoods best-kept secrets.

Celeb Sightings

If you keep your eyes peeled, you just might spot a celebrity or socialite. Thanks to the best restaurants, shopping, and hotels, the famous flock to this neighborhood like a moth to a flame. We’ve seen everyone from Giuliana and Bill Rancic walking with their son Duke; Muhammad Ali leaving Gibson’s; Zac Efron dining at Ditka’s and Bravo’s New York Real Housewife Luann de Lesseps sipping a cocktail at the Thompson Hotel.

The Experts, @properties

If you’d like to get better acquainted with the Gold Coast, look no further than @properties. Not only are we experts in the area, we’ve helped countless clients find the perfect property in this desirable and vibrant neighborhood.

Written by @properties
@properties Christie’s International Real Estate is Chicagoland’s #1 brokerage. Through our affiliation with Christie’s International Real Estate, our network spans nearly 50 countries. No matter your real estate needs, we’ve got you covered.