TikTok is Changing Real Estate – Here’s What You Need to Know

When TikTok launched in 2017, it was primarily known for viral dance videos and the occasional OOTD (outfit of the day) check. Fast forward to today and the app’s nearly 1 billion users now turn to TikTok for insight on an array of topics, from fashion and beauty trends to cooking and DIY tips.

TikTok has also become the Gen-Z and Millennial unofficial search engine of choice for a variety of topics, including buying or selling a home.

Today, many real estate agents use TikTok to market listings and connect with potential clients. #RealtorTok has continued to boom, and some agents have amassed huge followings – sometimes in the millions – on the app. If you’re selling or buying a home in today’s market, there’s a good chance it’s been posted on TikTok.

If you’re new to the game, here are three ways you can leverage TikTok to elevate your real estate experience:

Connect With Agents

One of the best things about TikTok and other short-form video platforms is the sense of connection that’s formed between the content creator and their audience. Video can give agents a unique opportunity to showcase their personality, expertise, and authenticity, making TikTok an ideal platform to help you choose a REALTOR. Additionally, when it comes to selecting a real estate professional, you want someone who not only has the right credentials but also possesses excellent communication and marketing skills. An agent’s TikTok presence can provide valuable insight into these areas.

Become a Housing Market Pro

For first-time buyers or sellers who are new to the world of mortgages, appraisals, and closing costs, tuning into real estate TikTok can be incredibly useful. Many creators produce educational real estate content in comprehensive yet bite-sized videos. From learning how discount points can impact your mortgage rate to understanding the significance of a thorough home inspection, these TikTok creators can help you to easily grasp some of the more complex aspects of the home purchase process.

Tour Houses from Your Couch

From virtual walkthroughs to videos that utilize trending sounds and templates – like this viral @properties Christie’s International Real Estate TikTok with nearly 1.7 million views – real estate agents are turning to TikTok to showcase properties on mobile. Walkthroughs can give viewers an authentic sense of being inside a home. It’s also an incredible time saver; in the time it takes you to tour one house in person, you can see dozens on TikTok. However, it’s important to remember that a cell phone video may not necessarily show every room or every angle. Nor will it typically show physical, structural, or mechanical defects. Therefore, TikTok should only be a supplemental tool in your home search process.

Bottom Line

In just a few years, TikTok has been transformed from an entertainment platform to a valuable educational resource and popular tool in the home-purchase process. Whether you’re searching for an agent, looking for an answer to a real estate question, or virtually touring your dream home, TikTok can enhance your real estate experience.

Written by @properties
@properties Christie’s International Real Estate is Chicagoland’s #1 brokerage. Through our affiliation with Christie’s International Real Estate, our network spans nearly 50 countries. No matter your real estate needs, we’ve got you covered.