@properties Partners with Top West Coast Brokerage, Sereno; Firm Will Become Newest Christie’s International Real Estate Affiliate
@properties has partnered with Northern California real estate firm Sereno, one of the top independent brokerages in the nation. The pairing will bolster the Christie’s International Real Estate network with a strong presence in the Bay Area – one of the nation’s top luxury real estate markets – and introduce @properties’ industry-leading technology and marketing to the West Coast.
Founded in 2006, Sereno is ranked among the top five agencies in the U.S. by RealTrends for both per-agent productivity and average sales price. Led by founders Chris Trapani and Ryan Iwanaga, Sereno has 580 agents in 17 offices throughout Silicon Valley, the San Francisco Peninsula, Santa Cruz, the East Bay, Lake Tahoe and the Sierra Foothills. In fact, the firm serves a region with four of the top 10 zip codes in the country for median home price, including Atherton, Calif., which comfortably holds the top spot with a median of $7,000,000.
“As a luxury-focused, independent market leader, Sereno is the perfect partner to carry the Christie’s International Real Estate brand into the Bay Area,” said Thad Wong, co-CEO of @properties and Christie’s International Real Estate. “Having a partner in one of the country’s most upscale regions is a great validation of our luxury marketing platform, and opens up amazing referral opportunities to our agents across the network.”
“We’ve never been more excited about the future of Sereno than we are today,” added Chris Trapani, president and CEO of Christie’s International Real Estate Sereno. “Being part of the Christie’s International Real Estate global luxury network and having access to @properties’ industry-leading technology elevates our brand and positions us for even more success amid the Bay Area’s competitive real estate landscape.”
For more information about Christie’s International Real Estate Sereno, visit sereno.com.
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