@properties’ Take On Real Estate Technology

Buying or selling a home today is every bit as much of a technology endeavor as it is a real estate endeavor. That’s why, for the past decade, @properties has been busily developing a suite of technology applications that manage all of the back-end functionality of a home purchase or sale, from listing to marketing to financing.

That system, known as pl@tform™, is just as sophisticated as the technology of the country’s largest real estate firms. And unlike most of those firms, 95% of the tools have been built in-house and are fully integrated, creating a better experience for both agents and clients.

In an interview with Chicago Agent Magazine, @properties COO Joni Meyerowitz talks about @’s journey from a real estate brokerage firm to a real estate tech firm, and what the future holds. Read more here: A Platform For Expansion – @properties’ Take On In-House Development