Why Video is Essential to Your Home-Marketing Strategy

A picture may be worth a thousand words, but according to a Forrester Research study, just one minute of video is worth a whopping 1.8 million words.

Regardless of the accuracy of that stat, one can’t deny the exponential power of video marketing. That’s why @properties has an in-house production team that films, edits and distributes professional videos showcasing our listings and the surrounding community.

If you’re thinking about making a move, it’s important to create a marketing strategy that sets yourself apart from the crowd. Here’s why video helps sell your home:

Video tells the story of a property in a more dynamic way

Like selling a home, the process of buying a home can be very emotional.

A compelling video not only immerses potential buyers into the experience of your home, but also establishes an emotional connection by highlighting what makes it special.

While photography will always be essential to the real estate marketing mix, a well-produced video can make a home come to life in ways that even the best photography can’t.

Buyers can tour your home online before seeing it in person

Most buyers today begin their home search online. With the help of a listing video, these buyers can better envision the layout of your home as well as the lifestyle it offers, prior to scheduling a showing.

At the end of the day, the more engaging the marketing, the more likely a buyer is to take an interest in your home and ultimately make an offer.

Video boosts online exposure for your home

Social media channels like Facebook, Twitter and Instagram have all experienced a significant growth in users watching video. Sharing your listing video through these channels generates more online exposure and enables you to reach more buyers.

Meanwhile, sites like Zillow and Trulia prioritize listings with video in their search results.

The stats speak for themselves

In addition to the Forrester Research study, Inman News found that homes with listing videos receive an average of four times more inquiries – yes, four times! It goes without saying that it is a great way to spread the word about your home sale.

To learn how @properties uses video to sell homes, check out the montage below and contact a broker for details.