The Key to Getting Buyers Through the Front Door

The majority of buyers begin their home search on the internet. That means your home’s online presence is a crucial step in capturing the interest of potential buyers.

“All first showings are online,” says @properties co-founder Thad Wong in the first episode of @/The Market, Our 2019 Market Outlook. “The bottom line is that a buyer is viewing your home online first, and if it passes the ‘smell test’, they’re making an appointment with a broker to view your home physically.” On the other hand, if your listing doesn’t quite meet a buyer’s expectations digitally, there’s a good chance they will move on before ever stepping foot in the door.

If you’re a seller, Wong says to put pressure on your broker to make sure they are presenting your home in the best possible light. This includes floor plans, digital walkthroughs, and professional photos that highlight the property’s standout features and make a lasting first impression.

At @properties, our multi-layered digital marketing strategy also includes professionally-shot video. Our in-house production team films and edits videos that showcase your home and its surrounding area in a more dynamic way. These videos are featured on multiple platforms including YouTube and social media channels, generating additional exposure. Brokers are also using strategic online advertising tools that add another layer to the exposure and put your listing in front of the most qualified audience.

Wong points out that the way your home is presented online will be a key factor in the number of showings. And in many cases, more showings can lead to a shorter market time and higher sales price.

Consult a broker to determine the best strategy to maximize your home’s online presence and attract the largest pool of prospective buyers.