Did you know that 79% of internet users in the U.S. actively use Facebook? It stands to reason that using social media to spread the word about your real estate endeavors can go a long way.

Think about it. Chances are the buyer and seller of the same property will have similar interests. After all, they were drawn to the same neighborhood, features and amenities. And while it’s unlikely they know each other personally, it’s a lot more likely that they’re somehow connected to each other through their networks.

The six degrees of separation theory is especially true when it comes to social media. That’s one of the reasons why @properties uses platforms like Facebook, Twitter, Instagram, Snapchat and Pinterest as marketing tools.

If you’re selling your home, there are ways you can join us online and use social media to help achieve your real estate goals. Here are a few tips: Continue reading