“A lot of times, people don’t know what they want until you show it to them.”

Steve Jobs famously said this in a 1998 BusinessWeek interview. His approach ultimately led to one of the most influential innovations of our time: the iPhone.

You could say residential real estate developers have a similar mindset when it comes to amenities in high-rise condominium buildings.

Take the forthcoming Michigan Avenue luxury tower 1000M, for example. A few years ago, no one would have imagined that a golf simulator or virtual meditation room would be a draw for homebuyers. But as technology and design trends evolve, and competition heats up in the new construction market, developers are taking their amenity offerings to the next level in order to create a truly unique experience for residents.   Continue reading